Mosaiko

CLIENT: GISELLE COMMISSIONG P.Eng, MBA
PROJECT: NAMING, LOGO, KICKSTART WEBSITE
SECTOR: CONSULTING
LOCATION: CANADA

Giselle came to us at the very early stages of her business. She was leaving large brand-name consulting firms (EY, Accenture, Capgemini), and knew deeply what she stood for and what she stood against, but, she wasn’t ready for a full brand yet. In her words, she wanted to “try on the coat first” before investing fully. She wanted to go deep on a naming strategy before anything else and simple website to pilot her new venture but she wasn’t used to starting small after working with so many global corporate companies. She also wanted the name to really communicate her unique approach to working with clients.

While other wanted to just focus on naming for Giselle or offer a complete brand package - we heard her deeper desire to go one step at a time. So we offered naming, a simple logo and color palette, along with a kickstart website all in a sprint method. This would allow her to go deep on naming while also immediately having everything she needed to go to market within weeks vs months. After a long interview we extracted all the details from her incredible brain to develop a name and logo that represented her approach; bringing beauty and order to chaos, allowing for flexibility and change in the process.